Tag Archives: Automotive Market

Are OEM CEOs Really Worth 8 Figure Comp Plans? Ford’s Mulally, in Particular?

The Situation: Alan Mulally, Ford’s CEO, made $21 million in 2012.  Few in the automotive industry have ever been compensated at this level.  He made $ 29.5 million in 2011. And twice as much as Dan Akerson at GM.  On … Continue reading

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Hire The Best PR Team And Change What They Do

Situation: PR marketing has become a must for all companies in the automotive sector. Why?  The best and most effective way for an automotive industry provider or service company to deliver its messaging is carefully planned public relations releases, crafted … Continue reading

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