Category Archives: Uncategorized

Make Yourself the Most Influential Person in the Dealership: Get a White Board ASAP

Your Situation:  You are trying to sell more cars, gain more recognition, change the culture of the dealership, get promoted, and make more money. What do you want to do?  Make a name for yourself and gain more power, influence, … Continue reading

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How You & Leasing Can Ensure Your Dealership’s Future — By Not Being a Dealership

The Apparent Situation: Leasing is back in the dealer showroom – With supposedly less risk based on the “right” residuals to keep the trek toward 16M new vehicle sales going, all while being a “catalyst” to transform what “dealer” think … Continue reading

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Dealer Web Video Ads Soon To Be Automated by Programmatic Buying Process

Situation:  AOL is the cheerleader for the online video industry and automotive marketers and dealers are about to follow.  First-ever programmed ad buying has been set up with several largest ad agencies. Wave of the Future? AOL is predicting programmatic … Continue reading

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Are Consumer Data Sales Probes About to Hit Auto Marketers & Dealers?

The Situation:  Data feeds from multiple sources about consumer behavior & buying habits are proliferating into the automotive market and sales channel. The scope and detail of this data is literally enabling OEM and dealer groups to “buy” pre-qualified customers … Continue reading

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Funnel Bottles up Thousands of Big Data Points About Car Shoppers

The Situation:  The automotive sales funnel is now gathering, organizing and channeling massive amounts of matched-up data on the personal buying habits, demographic characteristics, financial standing and lifestyle behavior of automotive consumers. Big Daddy owns Big Data:  The impact of … Continue reading

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12 Automotive Sales and Marketing Words That Need to be Retired and Replaced

Situation:  Just came back from five days in Las Vegas at the DSES and J D Power and Associates Marketing Roundtable where we heard a lot of old and maybe outmoded words and phrases that need to be replaced by … Continue reading

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What will a Cyberattack do to Car Sales and Dealerships the Day of and Afterward?

Situation:  As the number of cyberattacks on banks have increased, banks are being admonished to get out and prevent these attacks. Major financial institutions are now investing big and scrambling to bring in hardware, systems and people together to ward … Continue reading

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Now We Have Three Car Rental Giants — an Oligopoly, People-Less Check Outs, Any Car, Faceless Corporate Brands — and it’s all Kinda Boring

Situation:  At long last and after a so called bidding war that seemed to go on and on, Hertz finally charmed, stepped up and wedged the major stockholders at Dollar/Thrifty to sell the company for mere $ 2.6 billion, and … Continue reading

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Can anyone be creative, innovative, or just different and survive at GM or any car company?

Situation:  Joel Ewanick is out as Vice President of Advertising as many of us predicted.  The guy was apparently just too much for General Motors and the old guard remnants of a culture that just has no room for people … Continue reading

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The Great Industry conference and webinar contests are on — overloaded and needed?

Situation:  At least four consulting and training companies in the dealer market have each decided to stage their own conferences in September and October 2012 not to mention at least three print magazine publishers. “So” — Number ONE: It seems … Continue reading

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