Author Archives: jlesage

Make Yourself the Most Influential Person in the Dealership: Get a White Board ASAP

Your Situation:  You are trying to sell more cars, gain more recognition, change the culture of the dealership, get promoted, and make more money. What do you want to do?  Make a name for yourself and gain more power, influence, … Continue reading

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How You & Leasing Can Ensure Your Dealership’s Future — By Not Being a Dealership

The Apparent Situation: Leasing is back in the dealer showroom – With supposedly less risk based on the “right” residuals to keep the trek toward 16M new vehicle sales going, all while being a “catalyst” to transform what “dealer” think … Continue reading

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Dealer Web Video Ads Soon To Be Automated by Programmatic Buying Process

Situation:  AOL is the cheerleader for the online video industry and automotive marketers and dealers are about to follow.  First-ever programmed ad buying has been set up with several largest ad agencies. Wave of the Future? AOL is predicting programmatic … Continue reading

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Nobody is Talking to Each Other: The Twelve Informational Silos of Automotive Marketing

Situation:  As a keen daily observer, participant, reporter, and publisher of automotive marketing communications & information, it appeared to me initially that there were at least ten informational silos functioning at present in the automotive marketing communications infrastructure – silos … Continue reading

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Are Consumer Data Sales Probes About to Hit Auto Marketers & Dealers?

The Situation:  Data feeds from multiple sources about consumer behavior & buying habits are proliferating into the automotive market and sales channel. The scope and detail of this data is literally enabling OEM and dealer groups to “buy” pre-qualified customers … Continue reading

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Another Brake Shoe About to Drop? Car Part Makers Nailed for Price Fixing

The Shocking Situation:  So far, nine Japanese car parts manufacturers have been hit by the U.S. Department of Justice with fines totaling $740 Million for price fixing. That’s in addition to 20 companies that have been fined $1.6B — and … Continue reading

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Big Data Channeling Qualified Car Buyers Out of Sales Funnel into Dealerships

Situation One: The traditional Automotive Sales Funnel now is either a tube, a straw, a python, or cocktail shaker (these are most recent designations by industry gurus). The More Serious Situation:  A staggering amount of information & data about potential … Continue reading

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Sound Really Informed & Blow People Away With How Smart You Are

Fracking in California: Energy companies  should be made to disclose the formula of fracking chemicals & stop claiming  it is a trade secret. 2.  Cyber Security– Split reveals Big Tech vs. Grass Roots Group with the House bill pondering. 3. … Continue reading

Posted in Automotive advertising, automotive dealerships, automotive financing, Automotive News and Trends, automotive sales, Lifestyle, Media, Technology | Tagged , , , , , , | Leave a comment

Auto Dealer Principals &/or OEMS: Hire Ron Johnson Immediately

Situation:  Ron Johnson who built and made Mac stores the premier hard goods sales outlets in America was recent fired by the old thinking traditional retailer, J C Penney. Significance: Johnson attempted to mimic the same type of atmosphere & … Continue reading

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Dealer Management: Stay Paranoid, Fix People & Image Issues Now

The Situation:  So far, things are going well for automotive dealer owners and management in 2013. The Real “However” Situation: There are issues, practices, policies and attitudes in your automotive dealership that need to dealt with now – this year … Continue reading

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