Is the Digital Media Carnage coming into niche auto publishing models?
Is there too much media for so few auto industry advertisers?
Are automotive industry trade publications becoming irrelevant?
Is the auto trade publication trade business model unsustainable?
Can auto trade pubs keep accomplishing an unattainable media business?
See the Red in the "How Digital Media Killed Itself' article posted and consider. ___________________________________________________________________________
3.95 Million New Cars are in Inventory at Dealerships
The Dealer Solution:
Begin Immediate Transition to becoming a Total Transportation Center - No longer just a Dealership Selling & Servicing Cars ___________________________________________________________________
How New Platform from The Appraisal Lane Solves the Customer Vehicle Valuation Problem
The Appraisal Lane Vehicle Appraisal process utilizes Black Book valuation data in conjunction with market insights and deep appraisal knowledge across all makes and models to assess each used vehicle on its own merit and provides consumers with the best possible cash offer.
How Data Science & Human Market Knowledge Combine to make Vehicle Appraisal More Accurate, Fair, & Profitable:
Black Book and The Appraisal Lane share the same fundamentals of combining data science with human touch to most accurately determine a vehicle’s value,” BlackBook values, coupled with The Appraisal Lane’s live cash offers, effectively put the dealership trade-in process right in the palm of a consumer’s hand.
Dealers that offer this experience are poised to improve prospect engagement, increase business, and stand apart from the competition.”
Study this PDF document for just how this breakthrough vehicle appraisal process works