How to Change Anyone’s Mind — Don’t Push

Article Summary

From the Book: The Cat­a­lyst: How to Change Anyone’s Mind by Jon­ah Berg­er ( Pub­lished on March 10 )

How do you do it?

Over­all: Remove bar­ri­ers; Don’t Push

Use Four action-ables to win peo­ple over:

1) Reduce Reac­tance (Make Peo­ple feel in con­trol)

2) Ease Endow­ment (Peo­ple stick with what know)

3) Alle­vi­ate Uncer­tain­ty (Major Move)

4) Find Cor­rob­o­rat­ing Evi­dence (Fol­low up with new info)




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