Key Findings from the 2019 Auto Reputation Report:
Lexus has the highest average reputation score, along with the most consistent retail dealer body of locations pushing reputation scores above 700.
Lincoln is generating among the most favorable consumer sentiment in the industry.
Consumer review volumes are the greatest for Toyota retail dealers among all automotive brands.
The poorest response rate to consumer reviews in the industry is held by Tesla.
Top Dealer Groups include AutoNation and Hendrick; Ford and Lincoln represent 40% of the Top 100 Dealerships
NOTE: Buyers are using digital sources to conduct research and 60% of automotive-related searches are happening on mobile devices