Mark Ugar, VP, Strategy & Development

Article Summary

AutoWeb has cre­at­ed a new role of vice pres­i­dent of strat­e­gy & devel­op­ment

Mark Ugar was the senior VP of busi­ness devel­op­ment & strate­gic part­ner­ships at YP Hold­ings. Held posi­tions Hearst Corp. & Microsoft

What AutoWeb pres­i­dent, Jared Rowe, said about new posi­tion at AutoWeb

” Mark brings a wealth of expe­ri­ence in cor­po­rate devel­op­ment and strate­gic plan­ning to AutoWeb,” . “He will over­see all of our strate­gic part­ner­ships and man­age cor­po­rate and busi­ness devel­op­ment ini­tia­tives across the orga­ni­za­tion.“

This role is imper­a­tive as our approach to part­ner­ships needs to be retooled to ensure that we stay in front of the chang­ing dig­i­tal media and auto­mo­tive retail land­scape. Mark’s strate­gic plan­ning efforts will ensure that we are con­tin­u­ous­ly adapt­ing to meet the needs of con­sumers and effec­tive­ly com­pete for our clients’ mar­ket­ing bud­gets,”

Mark’s Assess­ment of new chal­lenge:

AutoWeb’s dig­i­tal mar­ket­ing plat­form has proven to be a high­ly-effi­cient adver­tis­ing solu­tion for OEMs and deal­ers across the coun­try.

Focus will be on AutoWeb’s busi­ness devel­op­ment efforts and revi­tal­iz­ing its strate­gic part­ner­ships, while imple­ment­ing the nec­es­sary strate­gic plan­ning func­tions to ensure our plat­form remains at the fore­front of the auto­mo­tive shop­ping expe­ri­ence.



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