AutoWeb has created a new role of vice president of strategy & development
Mark Ugar was the senior VP of business development & strategic partnerships at YP Holdings. Held positions Hearst Corp. & Microsoft
What AutoWeb president, Jared Rowe, said about new position at AutoWeb
” Mark brings a wealth of experience in corporate development and strategic planning to AutoWeb,” . “He will oversee all of our strategic partnerships and manage corporate and business development initiatives across the organization.“
This role is imperative as our approach to partnerships needs to be retooled to ensure that we stay in front of the changing digital media and automotive retail landscape. Mark’s strategic planning efforts will ensure that we are continuously adapting to meet the needs of consumers and effectively compete for our clients’ marketing budgets,”
Mark’s Assessment of new challenge:
AutoWeb’s digital marketing platform has proven to be a highly-efficient advertising solution for OEMs and dealers across the country.
Focus will be on AutoWeb’s business development efforts and revitalizing its strategic partnerships, while implementing the necessary strategic planning functions to ensure our platform remains at the forefront of the automotive shopping experience.