Are Automotive Startups Really Telling Their Stories Effectively?

What is the assess­ment of Auto­mo­tive Indus­try Media Watch­ers?

Based on a sus­tained Media Watch over time = NO is the answer.
Many Star­tups think they can’t afford to invest­ment in adver­tis­ing.
Gen­er­al­ly the ratio­nale among start­up man­age­ment and back­ers is –“Let’s see if we can just send out press releas­es & hope that Indus­try pub­li­ca­tions, par­tic­u­lar­ly auto­mo­tive mag­a­zines and sites, are hun­gry for Start­up Con­tent.”

The prob­lem is that most inno­v­a­tive star­tups, par­tic­u­lar­ly auto­mo­tive and even tech­nol­o­gy relat­ed just get lost in trade pub­li­ca­tions. They may get some cov­er­age in the back pages of a one of the few remain­ing auto­mo­tive trade pub­li­ca­tions and that is it.

What Star­tups Should be Doing with their Mar­ket­ing?

The solu­tion is to cre­ate and pro­duce One Pager Inte­grat­ed Mar­ket­ing Com­mu­ni­ca­tions Plan. There should be Three core ele­ments in this plan.

1) Con­tent Mar­ket­ing & Devel­op­ment- Planned con­tent that cap­tures the solu­tions that the start­up pro­vides
2) Inte­grat­ed Mar­ket­ing Com­mu­ni­ca­tions — Mobi­liz­ing of con­tent, search, social media,conferencing with tar­get­ed ban­ner mes­sag­ing at the bot­tom of the list
3) Dig­i­tal Adver­tis­ing & Mes­sag­ing — Ban­ner con­tent that focus­es on a Prob­lem-Solu­tion strat­e­gy -No more chest beat­ing promis­es.

Bot­tom Line: Star­tups should stop—

1) Rely­ing on press release mar­ket­ing
2) Think­ing they can’t afford an adver­tis­ing bud­get
3) Putting off invest­ing in Mar­ket­ing, even tar­get­ed inno­v­a­tive adver­tis­ing as part of all Mar­Comm resources

The Solu­tion to Effec­tive Mar­ket­ing Com­mu­ni­ca­tions for all Star­tups is to mobi­lize every resource avail­able to tell the sto­ry of why their inno­va­tion is wor­thy of adop­tion, invest­ment, and uti­liza­tion.



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