Bala Subramanian is the chief digital officer of Best Buy, where he also previously served as chief technology officer.
His experience in digital transformations and developing best-in-class consumer experiences will be invaluable to Cars.com as they seek to advance emerging strategies that transform the car shopping experience and deliver digital solutions to dealer customers
Cars.com CEO Alex Vetter remarked that Subramanian’s joining the board at a time when the company is focused on optimizing its strong technology platform and innovating new products and solutions creates meaningful connections between buyers and sellers is significant.
Industry observers speculate that this addition to Cars.com board could mean several things including Best Buy migrating its strategy into cross marketing its hi tech hardware and services to Cars.com’s vast automotive audience. Some even postulated that Best Buy could buy Cars.com.
The fact that Subramanian brings over fifteen years of leadership and management experience in the technology and digital retail fields could also mean that Cars.com seeks to beef up its digital marketing capabilities as competition for car sales increases.
Observers noted that Subramanian’s background includes building out consumer experiences in competitive environments and high-powered organizations that deliver reliable and highly-scalable solutions.
Subramanian is excited about joining Cars.com as the company leverages its well-established digital platform to better connect consumers with local retailers across the country.
He noted that Cars.com has accumulated an unmatched amount of industry insight that is a key advantage for the company as it builds relevant, scalable solutions that meet the varying needs of car dealers and buyers alike. He seems to see an evolution of the company’s growing car shopping business as industry watchers surmise.