How ‘bout that? Awesome Jody DeVere & Ask Patty Named to Crain100 Innovators, Disruptors, and Change Makers in Business 2016

Article Summary

Jody DeVere, CEO, Founder, and Trail­blaz­er, has con­sis­tent­ly and relent­less­ly been a voice, an advo­cate, and a reli­able resource for women who just want­ed to buy car, get its ser­viced, and to be treat­ed with respect and fair­ness.

For this and more, Crain Com­mu­ni­ca­tions has rec­og­nized Jody’s lead­er­ship and vision in its Tire Busi­ness mag­a­zine along with Mary Bar­ra, GM’s CEO through Auto­mo­tive News, anoth­er of Crain’s vast mag­a­zine hold­ings.

As the Crain100 trib­ute relat­ed, Jody & her team have giv­en women con­trol over the car shop­ping expe­ri­ence and pro­vid­ed the resources, infor­ma­tion, and empow­er­ment in deal­ing with auto­mo­tive retail­ers and ser­vice com­pa­nies. has had great influ­ence and impact on giv­ing women a strong voice in the mar­ket­place. Its two-pronged approach has rev­o­lu­tion­ized the women’s auto­mo­tive retail mar­ket: For con­sumers, the web­site, is a safe and reli­able source for expert auto­mo­tive advice and research. For auto deal­ers, tire deal­ers, col­li­sion cen­ters, auto ser­vice and repair cen­ters, the site has pro­vid­ed an oppor­tu­ni­ty to reach women who real­ly con­trol and make the major­i­ty of auto­mo­tive pur­chas­es.

The rev­o­lu­tion­ary Cer­ti­fied Female Friend­ly® pro­gram trains and cer­ti­fies auto­mo­tive retail and ser­vice cen­ters on how to attract, sell, retain and increase loy­al­ty with women cus­tomers.

Learn More about Jody & — go, see, and rely on



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