VP of Industry Insights
TrueCar predicts that total new U.S. vehicle sales, including fleet deliveries, will be nearly flat from a year ago, with a 0.3% decline. Even with Winter Storm Jonas bringing heavy snow storms, and accounting for two fewer selling days than a year ago, the seasonally adjusted annualized rate should be 17.6 million units, up 5% from a year ago. Total used vehicles sales in the U.S., including franchise and independent dealerships and private-party transactions, may exceed 2,783,790, down 6.8% compared to January 2015.
TrueCar Expects New Vehicle Sales Will be 80.8% Retail and 19.2% Fleet:
That compares with 82.5% retail sales and 17.5% fleet sales last January.
OEM Incentive Spending Averaged $2,932 Per Vehicle in January:
That’s up 13.4% from a year ago and down 4.2% from December 2015.
Severe Winter Weather Isn’t Helping but There Are Signs of Strength for 2016:
TrueCar predicts that consumers will buy a record 18 million new vehicles this year.