January New Vehicles Sales Should be Flat and Used Vehicles Down


Eric Lyman
VP of Indus­try Insights

True­Car pre­dicts that total new U.S. vehi­cle sales, includ­ing fleet deliv­er­ies, will be near­ly flat from a year ago, with a 0.3% decline. Even with Win­ter Storm Jonas bring­ing heavy snow storms, and account­ing for two few­er sell­ing days than a year ago, the sea­son­al­ly adjust­ed annu­al­ized rate should be 17.6 mil­lion units, up 5% from a year ago. Total used vehi­cles sales in the U.S., includ­ing fran­chise and inde­pen­dent deal­er­ships and pri­vate-par­ty trans­ac­tions, may exceed 2,783,790, down 6.8% com­pared to Jan­u­ary 2015.

See the lat­est press release from True­Car on fore­cast­ed sales

True­Car Expects New Vehi­cle Sales Will be 80.8% Retail and 19.2% Fleet:
That com­pares with 82.5% retail sales and 17.5% fleet sales last Jan­u­ary.

OEM Incen­tive Spend­ing Aver­aged $2,932 Per Vehi­cle in Jan­u­ary:
That’s up 13.4% from a year ago and down 4.2% from Decem­ber 2015.

Severe Win­ter Weath­er Isn’t Help­ing but There Are Signs of Strength for 2016:
True­Car pre­dicts that con­sumers will buy a record 18 mil­lion new vehi­cles this year.


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