It’s no secret that the internet completely transformed the way we buy and sell cars today. Take for example the fact that an incredible 44% of shoppers are willing to actually purchase a car online. Ten years ago, we might have laughed at that ever possibly being true. Yet despite all the changes to the industry we’ve seen, one thing still remains constant for car buyers…trust. Your customers are looking for every assurance that you’ll be honest and give them a fair deal. And, unfortunately, it seems there’s still lots of work to be done. A recent Gallup poll says only 8% of respondents rated their salespeople “high” or “very high” for honesty and ethics.
Connecting buyers with trusted dealers is one of the main reasons we created CARFAX® Used Car Listings. Millions of down-funnel* car buyers are shopping confidently at carfax.com, knowing that dealers partnered with CARFAX value transparency and authenticity. And that makes your customers’ buying decision easier once they’ve found the right car in your inventory on carfax.com.
Thousands of dealers are using CARFAX Used Car Listings to sell more cars online, faster. David Kosta of Krause Toyota is one of them. He’s seeing an increase in down-funnel buyers every month from CARFAX Used Car Listings and says he’s getting the best the return on his investment with CARFAX.
*42% of Carfax.com shoppers will buy their next used car within 7 days of contacting the dealership, according to CARFAX.