Editor’s Notebook: What Chip Perry’s New Job at TrueCar Could Mean

By Jon LeSage, edi­tor, Used Car Mar­ket Reports

Big changes have been tak­ing place at True­Car this year. Founder and CEO Scott Painter announced his exit in August, and Pres­i­dent John Kraf­cik left for Google’s dri­ver­less car project in Sep­tem­ber. Lar­ry Dominique, its exec­u­tive vice pres­i­dent and head of ALG, will be leav­ing by the end of the year. Now, 62-year-old indus­try vet­er­an Chip Per­ry is tak­ing over as the new CEO at True­Car on Dec. 15 when Painter leaves the com­pa­ny.

Here are a few of my thoughts on what these changes could mean:

  • Chip Per­ry will bring years of expe­ri­ence in the online car buy­ing expe­ri­ence to the helm as the founder and long-time chief exec­u­tive at Auto­trad­er.
  • Perry’s first objec­tive will be to strength­en TrueCar’s tumul­tuous rela­tion­ship with deal­ers. Lis­ten­ing to deal­ers and find­ing bet­ter ways to serve them will be his ini­tial focus, he said.
  • Per­ry has been care­ful­ly fol­low­ing TrueCar’s actions for years and thinks the com­pa­ny has “built incred­i­ble tools for car buy­ers and retail­ers and has a strong base on which to grow.”
  • True­Car will need to reassess its role in the leas­ing resid­ual val­ue fore­cast space. The last edi­tion of ALG Indus­try Report hasn’t been pub­lished since the spring, and when you click on that page, it takes you to TrueCar’s Insights page.
  • Lar­ry Dominique was cit­ed in the mar­ket report study from Insights that’s fea­tured this week in Used Car Mar­ket Reports.
  • Eric Lyman, who for years has been the voice of ALG along with Dominique, is remain­ing at True­Car as VP, Indus­try Insights. Lyman is fea­tured in True­Car indus­try analy­sis stud­ies as an expert on new and used vehi­cle sales.


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