You never get a second chance to make a first impression, and when it comes to your online listings, your inventory photos are those first impression opportunities.
Here are a few tips to take your inventory photos to the next level:
1. Don’t be photo stingy. Upload as many photos as you can. Give the user the most visual experience possible.
2. Be unique. Your pictures must highlight the car’s best and most unique features.
3. Find the right light. The best time to take your pictures is a few minutes after sunset or a few minutes before sunrise.
4. Think POV. Think about the buyer’s experience driving the car and try to capture that point of view experience in photos.
As a CARFAX Advantage® Dealer on CARFAX® Used Car Listings, you can be sure that your inventory is front and center to your audience. CARFAX Used Car Listings has no ads, features used cars only, and has direct links that put used car buyers right on your website.
And with unlimited photos for each car in your inventory, consumers can get the full picture of any car in your inventory, creating educated and ready-to-buy shoppers who are ready to interact with your dealership online and on the lot.