Make your photos count to get the most out of your online listings

You nev­er get a sec­ond chance to make a first impres­sion, and when it comes to your online list­ings, your inven­to­ry pho­tos are those first impres­sion oppor­tu­ni­ties.

Here are a few tips to take your inven­tory pho­tos to the next lev­el:

1. Don’t be pho­to stingy. Upload as many pho­tos as you can. Give the user the most visu­al expe­ri­ence pos­si­ble.

2. Be unique. Your pic­tures must high­light the car’s best and most unique fea­tures.

3. Find the right light. The best time to take your pic­tures is a few min­utes after sun­set or a few min­utes before sun­rise.

4. Think POV. Think about the buyer’s expe­ri­ence dri­ving the car and try to cap­ture that point of view expe­ri­ence in pho­tos.

As a CARFAX Advan­tage® Deal­er on CARFAX® Used Car List­ings, you can be sure that your inven­tory is front and cen­ter to your audi­ence. CARFAX Used Car List­ings has no ads, fea­tures used cars only, and has direct links that put used car buy­ers right on your web­site.

And with unlim­ited pho­tos for each car in your inven­tory, con­sumers can get the full pic­ture of any car in your inven­tory, cre­at­ing edu­cated and ready-to-buy shop­pers who are ready to inter­act with your deal­er­ship online and on the lot.

To become a CARFAX Advan­tage Deal­er and get your inven­tory on CARFAX Used Car List­ings today, call 888–788‑7715. Click here to learn more ways to con­nect with buy­ers online.

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