Don’t fight the power, embrace it. The “Seller Description” section of your inventory listings can be a powerful tool that engages your visitors. But only if you use it for more than a list of vehicle features and other generic copy. Here are a few best practice tips:
1. Think of your audience. Imagine who the buyer might be for that specific car and write your headline and description specifically for that customer.
2. Avoid the generic. Make your listings stand out by being unique with sensory adjectives and copy that appeal to your customer’s imagination.
3. Be conversational. Write copy as if you were talking to the customer right there on your lot.
4. Use power words and avoid “passive” words. Use words like “free,” “instantly,” “now” and “new” and avoid passive language like “may,” “could,” and “try.”
With CARFAX® Used Car Listings, we allow buyers to find cars based on the criteria they care most about, including vehicle history and through a great Seller Description, you can make an emotional connection to the buyer. Connect your listing to that emotion and you’ll be pleased with the results.
For all the Seller Description best practices, plus other great tips for maximizing your CARFAX Used Car Listings subscriptions, please click here to learn more ways to connect with buyers online.
To become a CARFAX Advantage® Dealer and get your inventory on CARFAX Used Car Listings today, call 888–788-7715.