Build Shopper Confidence with 3 Website Content Tips:

As a deal­er, you under­stand the impor­tance of gain­ing your cus­tomers’ trust. Don’t wait until they’re on your lot; use con­tent to start build­ing trust with your cus­tomers before they even step foot in your deal­er­ship with these tips:

Write a thor­ough “About Us” page
Deal­er­ships who have long, excit­ing his­to­ries in the auto­mo­tive indus­try detail their sto­ries on these pages, pro­vid­ing shop­pers with more insight into their deal­er­ship and ways to per­son­al­ly con­nect with them. Think of new and inter­est­ing infor­ma­tion to add to your dealership’s sto­ry to increase cus­tomer con­nec­tions.

Go above and beyond to explain your ser­vices
Deal­er­ship web­sites often include pages for the ser­vice depart­ment, financ­ing and new and used car busi­ness. Con­tent on these pages can be min­i­mal at best, with cook­ie-cut­ter phras­ing, poor imagery and lit­tle to no incen­tive for cus­tomers to choose them over the com­pe­ti­tion. Think of what makes your deal­er­ship spe­cial and con­vey that to the cus­tomer through your con­tent.

A good web­site design is para­mount to suc­cess
Used car shop­pers vis­it mul­ti­ple web­sites and spend hours research­ing online before ever set­ting foot in a deal­er­ship. Think of your web­site as the face of your com­pa­ny. It should stand out with a unique and user-friend­ly design that makes your shop­pers excit­ed to see the inven­to­ry in per­son.

In addi­tion to these tips, use third-par­ty providers that dri­ve shop­pers direct­ly to your web­site, like Car­fax® Used Car List­ings. Ready-to-buy shop­pers on Carfax.com go right to spe­cif­ic vehi­cle list­ings on your site, elim­i­nat­ing many of the hur­dles that pre­vent buy­ers from con­nect­ing with you. As a result, CARFAX Advan­tage® Deal­ers who list their inven­to­ry on Carfax.com ben­e­fit from the increase in high qual­i­ty traf­fic. To learn more about how to list your inven­to­ry on Carfax.com call 888–788-7715.

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