As a dealer, you understand the importance of gaining your customers’ trust. Don’t wait until they’re on your lot; use content to start building trust with your customers before they even step foot in your dealership with these tips:
Write a thorough “About Us” page
Dealerships who have long, exciting histories in the automotive industry detail their stories on these pages, providing shoppers with more insight into their dealership and ways to personally connect with them. Think of new and interesting information to add to your dealership’s story to increase customer connections.
Go above and beyond to explain your services
Dealership websites often include pages for the service department, financing and new and used car business. Content on these pages can be minimal at best, with cookie-cutter phrasing, poor imagery and little to no incentive for customers to choose them over the competition. Think of what makes your dealership special and convey that to the customer through your content.
A good website design is paramount to success
Used car shoppers visit multiple websites and spend hours researching online before ever setting foot in a dealership. Think of your website as the face of your company. It should stand out with a unique and user-friendly design that makes your shoppers excited to see the inventory in person.
In addition to these tips, use third-party providers that drive shoppers directly to your website, like Carfax® Used Car Listings. Ready-to-buy shoppers on Carfax.com go right to specific vehicle listings on your site, eliminating many of the hurdles that prevent buyers from connecting with you. As a result, CARFAX Advantage® Dealers who list their inventory on Carfax.com benefit from the increase in high quality traffic. To learn more about how to list your inventory on Carfax.com call 888–788-7715.