As a CARFAX Advantage® Dealer, you have a unique opportunity to list your cars on Carfax.com – where over 67 million buyers shop for used cars. And when ready-to-buy shoppers are looking at your used car listings, it’s crucial to engage them in order to convert. Eliminating any roadblocks between your dealership and potential buyers is vital to achieving your conversion goals.
Here are some tips for maximizing shopper engagement to increase your sales:
- Buyers trust other buyers. Use your “Seller Description” wisely. It’s for more than just vehicle information! Include a recent consumer testimonial to build trust.
- Respond in kind. Respect the method in which the shopper came to you. For example, when they email you, you should respond in email. Let them lead the contact method as you lead them to your sale.
- Ask, ask, and ask again. Eight of ten buyers saw your cars online but won’t contact you. These shoppers have done their research and are ready to buy. It’s imperative that you cater to that audience but you won’t know who they are until you ask: “How did you hear about us” or “Did you find us on CARFAX®?”
To get the rest of the tips for maximizing shopper engagement to increase your sales, click here.
Learn more about CARFAX Used Car Listings, or to sign up today by calling 888–788-7715.