5 Tips To Turn Online Shoppers Into On-Lot Buyers

As a CARFAX Advan­tage® Deal­er, you have a unique oppor­tu­ni­ty to list your cars on Carfax.com – where over 67 mil­lion buy­ers shop for used cars.  And when ready-to-buy shop­pers are look­ing at your used car list­ings, it’s cru­cial to engage them in order to con­vert. Elim­i­nat­ing any road­blocks between your deal­er­ship and poten­tial buy­ers is vital to achiev­ing your con­ver­sion goals.

Here are some tips for max­i­miz­ing shop­per engage­ment to increase your sales:

  1. Buy­ers trust oth­er buy­ers. Use your “Sell­er Descrip­tion” wise­ly.  It’s for more than just vehi­cle infor­ma­tion!  Include a recent con­sumer tes­ti­mo­ni­al to build trust.
  2. Respond in kind. Respect the method in which the shop­per came to you.  For exam­ple, when they email you, you should respond in email.  Let them lead the con­tact method as you lead them to your sale.
  3. Ask, ask, and ask again. Eight of ten buy­ers saw your cars online but won’t con­tact you.  These shop­pers have done their research and are ready to buy.  It’s imper­a­tive that you cater to that audi­ence but you won’t know who they are until you ask:  “How did you hear about us” or “Did you find us on CARFAX®?”

To get the rest of the tips for max­i­miz­ing shop­per engage­ment to increase your sales, click here.

Learn more about CARFAX Used Car List­ings, or to sign up today by call­ing 888–788-7715.



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