Are you using search engine optimization (SEM) to drive traffic to your website? This digital marketing strategy is a great (and free) way to make sure your website is listed towards the top of search results when potential customers search for keywords relevant to your dealership.
Check out these tips:
- Have a keyword strategy, but focus on writing relevant copy for your customers.
- Have a website that works on both mobile and desktop browsers. A dealership could potentially miss out on over half of its organic search traffic by not utilizing a mobile-friendly website.
- Ensure your dealership is shown in local search results with a Google My Business account and a Yelp account.
For more tips on a better search marketing strategy, click here.
Plus, boost traffic to your website easily by listing your cars on carfax.com. The additional links to your website will improve your dealership ranking with Google, plus you’ll benefit from the millions of dollars CARFAX® invests in advertising to drive consumers to your listings. To learn more about CARFAX Used Car Listings or to start listing your inventory call 888–788‑7715.