Are you using search engine opti­miza­tion (SEM) to dri­ve traf­fic to your web­site? This dig­i­tal mar­ket­ing strat­e­gy is a great (and free) way to make sure your web­site is list­ed towards the top of search results when poten­tial cus­tomers search for key­words rel­e­vant to your deal­er­ship.

Check out these tips:

• Have a key­word strat­e­gy, but focus on writ­ing rel­e­vant copy for your cus­tomers.
• Have a web­site that works on both mobile and desk­top browsers. A deal­er­ship could poten­tial­ly miss out on over half of its organ­ic search traf­fic by not uti­liz­ing a mobile-friend­ly web­site.
• Ensure your deal­er­ship is shown in local search results with a Google My Busi­ness account and a Yelp account.

For more tips on a bet­ter search mar­ket­ing strat­e­gy, click here.

Plus, boost traf­fic to your web­site eas­i­ly by list­ing your cars on carfax.com. The addi­tion­al links to your web­site will improve your deal­er­ship rank­ing with Google, plus you’ll ben­e­fit from the mil­lions of dol­lars CARFAX® invests in adver­tis­ing to dri­ve con­sumers to your list­ings.  To learn more about CARFAX Used Car List­ings or to start list­ing your inven­tory call 888–788‑7715.