In 2014, 75% of a used car shopper’s time in the buying process was spent online, according to a recent Polk study. That number is up from 62% in 2011, and continues to increase each year. It’s more crucial than ever that your online inventory is displayed front and center to attract web shoppers. In a world focused on visual media, shoppers will often go straight to your photos. Make sure you are showing off your car’s best qualities and giving buyers a well-rounded look at what your dealership has to offer them.
Here are a few tips to take your inventory photos to the next level:
- Find the right light. The best time to take your pictures is a few minutes after sunset or a few minutes before sunrise.
- Cleanliness matters. Make sure your car is washed, clean and spotless inside and out.
- Get all the angles. Take multiple shots to ensure you’re showing your car’s best/ “good side.”
- Frame the shot. Start from further back, then crop as needed.
Compelling photos will attract buyers, and CARFAX® Used Car Listings can help you keep them engaged and drive them to your dealership. As a CARFAX Advantage® Dealer on CARFAX Used Car Listings, you can be sure that your inventory is front and center to your audience. CARFAX Used Car Listings has no ads, features used cars only, and has direct links that put used car buyers right on your website.
And with unlimited photos for each car in your inventory, consumers can get the full picture of any car in your inventory, creating educated and ready-to-buy shoppers who are ready to interact with your dealership online and on the lot.
In case you missed the best practices and tips for selling to the mobile generation, click here to learn more in our CARFAX Millennial Series.