With the millennial generation on track to account for more than 50% of your used car sales within five years, it’s vital that you capture the attention of this group now in order to secure the health of your business later. Now that you know the importance of attracting the millennial shopper, the next step is making sure you successfully communicate with them. By understanding the millennials’ primary needs, habits and preferred methods of communication, you can take cues from how they chose to connect with you to help get them from online to on-lot.
Millennials are an extremely tech savvy generation who do almost everything online, including shop for cars. And while it’s unlikely that a millennial would spend 12–13 hours physically at your dealership, that’s how much time they will spend on average looking at your inventory online. When shopping for used cars, millennials take their time to do research, compare pricing, analyze vehicle history information and read reviews. The end result is a well-educated and ready-to-buy shopper. To stand out to them, it’s wise to invest as much in your online presence as you would your physical lot.
CARFAX® Used Car Listings is the single source where millennial shoppers can easily find and research used cars that have the criteria they care about most. All the details about each vehicle you put on CARFAX Used Car Listings are front and center for shoppers to see. Those vehicles also have the CARFAX Vehicle History Reports™ you’ve run linked to them. Plus, there are no ads distracting shoppers from your inventory and no new car competition tempting would-be used car buyers. Most important, CARFAX Used Car Listings sends interested buyers directly to your website and your stores. There are numerous highly-visible contact points throughout the SRPs and VDPs for millennial shoppers and all customers to easily connect with you. As a CARFAX Advantage® Dealer on CARFAX Used Car Listings, you have the tools you need to make millennials spend more time on your listings and more likely to contact you.
To become a CARFAX Advantage Dealer and get your inventory on CARFAX Used Car Listings today, call 888–788‑7715.