Successfully Communicate with Millennial Buyers through CARFAX Used Car Listings

With the mil­len­ni­al gen­er­a­tion on track to account for more than 50% of your used car sales with­in five years, it’s vital that you cap­ture the atten­tion of this group now in order to secure the health of your busi­ness lat­er. Now that you know the impor­tance of attract­ing the mil­len­ni­al shop­per, the next step is mak­ing sure you suc­cess­ful­ly com­mu­ni­cate with them. By under­stand­ing the mil­len­ni­als’ pri­ma­ry needs, habits and pre­ferred meth­ods of com­mu­ni­ca­tion, you can take cues from how they chose to con­nect with you to help get them from online to on-lot.

Mil­len­ni­als are an extreme­ly tech savvy gen­er­a­tion who do almost every­thing online, includ­ing shop for cars. And while it’s unlike­ly that a mil­len­ni­al would spend 12–13 hours phys­i­cal­ly at your deal­er­ship, that’s how much time they will spend on aver­age look­ing at your inven­to­ry online. When shop­ping for used cars, mil­len­ni­als take their time to do research, com­pare pric­ing, ana­lyze vehi­cle his­to­ry infor­ma­tion and read reviews. The end result is a well-edu­cat­ed and ready-to-buy shop­per. To stand out to them, it’s wise to invest as much in your online pres­ence as you would your phys­i­cal lot.

CARFAX® Used Car List­ings is the sin­gle source where mil­len­ni­al shop­pers can eas­i­ly find and research used cars that have the cri­te­ria they care about most. All the details about each vehi­cle you put on CARFAX Used Car List­ings are front and cen­ter for shop­pers to see. Those vehi­cles also have the CARFAX Vehi­cle His­to­ry Reports™ you’ve run linked to them. Plus, there are no ads dis­tract­ing shop­pers from your inven­to­ry and no new car com­pe­ti­tion tempt­ing would-be used car buy­ers. Most impor­tant, CARFAX Used Car List­ings sends inter­est­ed buy­ers direct­ly to your web­site and your stores. There are numer­ous high­ly-vis­i­ble con­tact points through­out the SRPs and VDPs for mil­len­ni­al shop­pers and all cus­tomers to eas­i­ly con­nect with you. As a CARFAX Advan­tage® Deal­er on CARFAX Used Car List­ings, you have the tools you need to make mil­len­ni­als spend more time on your list­ings and more like­ly to con­tact you.

To become a CARFAX Advan­tage Deal­er and get your inven­to­ry on CARFAX Used Car List­ings today, call 888–788‑7715.



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