The future success of your business depends on millennials. Recent data from Polk suggests that millennials (people born between the early 80’s to early 2000’s) are poised to account for more than 50% of your used car sales by 2020. This makes capturing their attention now essential to the health of your business later.
Millennials primarily shop for cars online, and vehicle history is especially important to them. It’s so important, in fact, that a recent study by Dataium says millennials spend 47% more time on a website with a CARFAX® Vehicle History Report™ than one without, and are 132% more likely to contact the dealer who includes CARFAX Reports with their listings. The great news is, as a CARFAX Advantage® Dealer, you have the tools you need to make millennials spend more time on your listings and more likely to contact you.
Being a Carfax Advantage Dealer means you can run as many CARFAX Reports as you need. Plus, if you’ve signed up for CARFAX Used Car Listings, you can include them with you inventory listed on carfax.com. Those millennial shoppers, the majority of your customer base within the next five years, now can easily connect with you online and already have the information they need to buy faster.
Putting your inventory on CARFAX Used Car Listings means there are no ads distracting potential customers from your inventory and zero new car competition. This puts your dealership’s inventory front and center, allowing millennial shoppers direct access to exactly what they’re looking for.
Click here to learn more about millennial shopping behaviors and how to better connect with them in the CARFAX ‘What Makes Millennials Click’ series.