Editor’s Notebook: Thoughts on Cox Automotive and Dealertrack

By Jon LeSage, Edi­tor, Used Car Mar­ket Reports

Here’s a few sig­nif­i­cant remar­ket­ing news devel­op­ments dur­ing the past week:

  • Cox Auto­mo­tive is cov­er­ing all the bases in third-par­ty deal­er solu­tions now with the $4 bil­lion acqui­si­tion of Deal­er­track. That means adding Deal­er­track and its web-based soft­ware solu­tions includ­ing its online cred­it appli­ca­tion net­work, Deal­er Man­age­ment Sys­tem (DMS), an online net­work for arrang­ing vehi­cle trans­port and ship­ping, elec­tron­ic vehi­cle reg­is­tra­tion and titling, and oth­er ser­vices. Cox Auto­mo­tive Pres­i­dent Sandy Schwartz says that Dealertrack’s tech­nol­o­gy suite is an excel­lent com­ple­ment to Cox Automotive’s vehi­cle remar­ket­ing ser­vices and dig­i­tal mar­ket­ing solu­tions.
  • Leather inte­ri­or late­ly has been the best-sell­ing add-on fea­ture for sell­ing used vehi­cles in the Car­Max inven­to­ry. That replaces last year’s most pop­u­lar add-on, which was remote start tech­nol­o­gy. That ranked sec­ond for this year, fol­lowed by theft recov­ery sys­tems, col­li­sion avoid­ance fea­tures, and then head­rest video sys­tems. See oth­er inter­est­ing find­ings in the Car­Max Used Car Shop­ping Report.
  • Entry Lev­el Cars are hav­ing the worst time for all the car seg­ment – see­ing nine con­sec­u­tive weeks of high­er depre­ci­a­tion than the over­all mar­ket, accord­ing to Black Book’s Mar­ket Insights Report. Over­all and vol­ume-weight­ed, car val­ues had a 0.34% decrease last week while truck val­ues only decreased by 0.17% dur­ing that time.
  • Ernst & Young iden­ti­fied five pil­lars caus­ing a par­a­digm shift in where auto­mo­tive retail is head­ing. The con­sult­ing firm asserts that as the car shop­per research process become more com­plex, deal­ers and OEMs need to spend more time man­ag­ing trust and stay­ing con­nect­ed through­out the entire cus­tomer life­cy­cle.


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