How Dealers and their Customers Get the Right ROI Using CARFAX Resources

Return on invest­ment (ROI) has to be in place for both deal­ers and their cus­tomers. “Any time that you can put some­thing in writ­ing in a consumer’s hand that val­i­dates what you’re ask­ing them to spend on a vehi­cle, it def­i­nite­ly helps you increase your gross prof­it,” says Greg Besson from Rob­bins Nis­san in this video.

For this deal­er, being a CARFAX Advan­tage® Deal­er is pro­duc­ing the right ROI on three fronts:

  • Rob­bins Nis­san staff is pleased with reg­u­lar vis­its from CARFAX®, mak­ing sure their needs are attend­ed to and get­ting the lev­el of cus­tomer ser­vice they expect.
  • Pro­vid­ing a free CARFAX Vehi­cle His­to­ry Report™ helps to val­i­date what you’re ask­ing a con­sumer to spend on a vehi­cle and helps increase gross prof­its. The ben­e­fit of using CARFAX Vehi­cle His­to­ry Reports is also there for deal­ers acquir­ing the right cars with the right vehi­cle con­di­tions to sell on their lots. Besson thinks that it cov­ers the full spec­trum, “from the time we acquire the vehi­cle to the time we sell the vehi­cle,” he said.
  • As a CARFAX Advan­tage Deal­er, buy­ers can find your inven­to­ry with the vehi­cle his­to­ry details they want on CARFAX Used Car List­ings – help­ing to dri­ve more ready-to-buy shop­pers to your web­site and lot. CARFAX Used Car List­ings builds trust and con­sumer con­fi­dence, as every list­ing comes with a CARFAX Vehi­cle His­to­ry Report you run.

To help sell more cars, here are some of the fea­tures that CARFAX Advan­tage Deal­ers get by putting their cars on CARFAX Used Car List­ings. Things like:

  • No ads on the site dis­tract­ing shop­pers from your inven­to­ry
  • Zero new car com­pe­ti­tion, as fea­tures used cars only
  • Direct links that put used car buy­ers on your web­site
  • Link to CARFAX Vehi­cle His­to­ry Reports that you run
  • Mul­ti­ple ways to con­tact your deal­er­ship
  • Detailed month­ly reports
  • Vehi­cle price and descrip­tion with unlim­it­ed pho­tos

To get your inven­to­ry up on CARFAX Used Car List­ings today, call 888–788‑7715.


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