How Cowboy Kia Maximizes Marketing Dollars as a CARFAX Advantage Dealer

Richard Boyd of Cow­boy Kia uses the CARFAX brand recog­ni­tion and his dealership’s sta­tus as a CARFAX Advan­tage® Deal­er to bring in cus­tomers who oth­er­wise might not have shown up. Cow­boy Kia “pig­gy­backs” on high­light­ed infor­ma­tion avail­able in CARFAX Vehi­cle His­to­ry Reports™ that con­sumers notice and trust in.

Part­ner­ing with CARFAX® also helps Cow­boy Kia max­i­mize its mar­ket­ing dol­lars for sell­ing cer­ti­fied pre-owned (CPO) vehi­cles. Kia Motors is look­ing for ways to sell more CPO vehi­cles through its deal­er net­work, which is one of the many ben­e­fits of CARFAX Used Car List­ings. Hav­ing the CARFAX Vehi­cle His­to­ry Report helps com­mand more resale val­ue. “Well how bet­ter to do it than to give the cus­tomer peace of mind, to be able to look at the CARFAX (Report) and see that it is a clean car,” Boyd said in this video.

To help sell more cars, here are some of the fea­tures that CARFAX Advan­tage Deal­ers get by putting their cars on CARFAX Used Car List­ings. Things like:

  • No ads on the site dis­tract­ing shop­pers from your inven­to­ry
  • Zero new car com­pe­ti­tion, as fea­tures used cars only
  • Direct links that put used car buy­ers on your web­site
  • Link to CARFAX Vehi­cle His­tory Reports that you run
  • Mul­ti­ple ways to con­tact your deal­er­ship
  • Detailed month­ly reports
  • Vehi­cle price and descrip­tion with unlim­ited pho­tos

To get your inven­tory up on CARFAX Used Car List­ings today, call 888–788‑7715.



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