Chrysler Sees Strongest Brand Used Vehicle Retention in April

Sean Foy­il
Ana­lyst
Kel­ley Blue Book

Chrysler had the largest used vehi­cle val­ue gain in April 2015, with an aver­age appre­ci­a­tion increase of 3.2% across its line­up. It was pow­ered main­ly by a 4.8% val­ue increase in the out­go­ing Chrysler 200. The Buick brand also saw a large uptick in val­ues, increas­ing over­all by 2.6% due large­ly to the Regal; the Regal had an aver­age increase of 5.2% across the 2012–2014 mod­el years. For the over­all mar­ket, automak­ers saw an appre­ci­a­tion increase of 0.7% in April 2015.

Here’s the lat­est edi­tion of the Blue Book Mar­ket Report

While Fuel Prices Saw Some Increas­es, They Were Down $1.22 from April 2014:
Demand was down for hybrid and elec­tric vehi­cles seg­ments, up for trucks and SUVs.

Sports Car Seg­ment Saw Largest Gain of Any Seg­ment with 2.6% Increase:
BMW Z4, Ford Mus­tang, Chevro­let Camaro, Dodge Chal­lenger, Scion FR-S, and Maz­da Mia­ta have been pop­u­lar.

Full-size SUV/crossovers, Mini­vans, and Full-size Cars Also above Mar­ket Aver­age:
Low fuel cost has con­tin­ued to help the full-size vehi­cle seg­ments see strong returns.

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