Millennials (age 18–34) make for a significant used car buyers segment. Used car purchases made up 78% of all Millennial car purchases last year, compared to 68% of all car purchases by adults 35 and over. While Millennials made up only 39% of all traffic to used car pages on Edmunds last year, they made up 58% of all mobile traffic to those same pages.
80% of Millennials Use Mobile Devices for at Least One Car Shopping Task:
Just 46% of people 35 or older do so; reading vehicle reviews is topic of most interest for Millennials.
64% Prefer Face-to-Face Interaction with Dealers as Opposed to Remote Communications:
An overwhelming 96% said that it is important to test drive the car before they buy it.
72% of Millennials Have Considered Buying a Hybrid or Electric Vehicle:
66% said they would consider buying a self-driving car if it goes to market.