A new study of 2,500 drivers and car shoppers in the US shows that women might be a bit more interested in coming into the dealership than men; and that both men and women are suspicious of new transportation options like carsharing or autonomous vehicles.
A new survey conducted by Swapalease.com, called “Future of Car Shopping,” found that men (66%) and women (56%) would most prefer to identify the car they like and then have dealers submit their best bids. Women are still more interested in the hands-on driving experience at the dealership – but still want to finish the transaction online. The study found that women (35%) are interested in ‘showtailing’ where they look at cars at the dealership but then buy/lease online; while men (33%) would like to buy/lease cars online without ever stepping into the dealership. In terms of vehicle delivery, the combined genders (65%) would prefer to still pick up their car at the dealership.
Both women and men are not interested in using a carsharing or ridesharing service like Uber (43%) as well as autonomous vehicles (37%). As for current technology features in the car, both genders agree that rear back-up camera systems (65%) and in-car Wifi (60%) will most influence their shopping decision in the future.
As for key findings on vehicle financing options:
- Both women and men (66%) would prefer to see all their financing and rate options online ahead of time. However, more men (45%) than women (27%) would be interested in lenders bidding for their finance business ahead of time.
- Most of the survey respondents (51%) would prefer to select the lease package that’s right for them from a menu with various options such as mileage and upfront money. Most men (51%) would like to get out of any lease with 90 days’ notice, while most women (54%) would like to lease month-to-month with no extended terms.