Off-Rental is a Tough Channel for Building CPO Inventory

Auto Remarketing - January 20, 2015

Off-lease vehi­cles are going heav­i­ly into cer­ti­fied pre-owned vehi­cles. What about off-rental? A CPO study released by AutoTrader.com found sev­er­al fac­tors at play between CPO sales and off-rental vol­ume, and that a good deal of work still needs to be done. One chal­lenge is that off-rental cars end up in the hands of inde­pen­dent deal­ers, which keeps them out of tra­di­tion­al man­u­fac­tur­er cer­ti­fi­ca­tion pro­grams, at least tem­porar­i­ly.

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