EchoPark Part of Sonic Automotive’s Expanded Presence in Remarketing

Auto Remarketing - January 13, 2015

Pre-owned vehi­cle retail con­cept store EchoPark Auto­mo­tive was recent­ly launched by Son­ic Auto­mo­tive in the Den­ver area, and is what Jeff Dyke, Sonic’s exec­u­tive vice pres­i­dent of oper­a­tions, calls “kind of a cross between Apple (store) and a Google expe­ri­ence.” EchoPark is one of sev­er­al ini­tia­tives launched by Son­ic to expand its pres­ence in remar­ket­ing. Oth­er cam­paigns include team­work with Man­heim and con­tin­ued progress in its Son­ic Inven­to­ry Man­age­ment Sys­tem.

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