Article Summary

• August 2014 deal­er floor traf­fic sur­veys show diesel inter­est and con­sid­er­a­tion at its high­est lev­el of the year
• With 39% of new-car shop­pers will­ing to pay an aver­age of $1,328 more for a diesel than gas vehi­cle
• That’s also the high­est lev­el of the year