Sonic Automotive Names its Pre-owned Store Brand Identity

Auto Remarketing - August 18, 2014

Son­ic Auto­mo­tive has named its pre-owned vehi­cle store brand iden­ti­ty: EchoPark. Son­ic plans on start­ing EchoPark in the Den­ver area with a main hub in Thorn­ton in late fall accom­pa­nied by neigh­bor­hood stores in Cen­ten­ni­al and High­lands Ranch. Son­ic thinks Den­ver makes a lot of sense, being one of the top used vehi­cle mar­kets in the US. The com­pa­ny describes the guest expe­ri­ence at EchoPark as one meant to “build long-term rela­tion­ships with guests by bring­ing trans­paren­cy, ease and speed to all of their retail auto­mo­tive needs.”

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