Executive Automotive Analyst
NADA Used Car Guide
NADA Used Car Guide conducted its annual survey on new vehicle preferences and found that fuel economy is highest-ranked factor for consideration among both car and truck buyers. Both car and truck buyers said that Cost of Ownership and Power & Performance came in at second and third most important. Consumers are looking beyond the brand image.
Highest Representation Came from “Pickup Truck” and Midsize Car” Segments:
Survey takers visiting NADAguides.com once again represented car and truck drivers almost equally.
76% of Car Drivers Have Interest in Buying Another Car – Down 1 Percentage Point from Last Year:
77% of truck drivers want to buy another pickup, utility or van – up 3 percentage points.
Little Surprise that Factors Related to Technology and Driver-Assistance Scored Poorly:
Considering they were among the least considered factors in the last survey.