Fleet Marketing, Mobility and Management

If you pro­vide goods or ser­vices to the fleet mar­ket, you’ll want to read the lat­est install­ment of Ed Pierce’s month­ly fleet mar­ket­ing col­umn, ‘A Call To Action (For Fleet Providers)’. This week, the fleet mar­ket­ing expert talks about dig­i­tal mar­ket­ing, admit­ted­ly a sub­ject close to our hearts. You’ll find it in Fleet Mar­ket­ing.

Fleet man­agers who either own or lease their fleets can some­times feel a bit ten­ta­tive when the sub­ject of fleet vehi­cle reim­burse­ment aris­es. Gregg Dar­ish, the engag­ing, smart and clever founder and exec­u­tive chair­man of Cor­po­rate Reim­burse­ment Ser­vices, gives us some insight into their busi­ness mod­el, which has late­ly evolved – com­plete with rebrand­ing and renam­ing the com­pa­ny. Lat­er this year, the com­pa­ny will be renamed Motus – Latin for motion — and right in step with their focus on mobile employ­ees.  Read our inter­view with Dar­ish in The Mobile Employ­ee.

We recent­ly ran into NAFA pres­i­dent Claude Mas­ters, CAFM, and in a wide-rang­ing inter­view asked for his thoughts on the future fleet man­ag­er. Read Mas­ters’ remarks in Fleet Man­age­ment.

Hap­py Labor Day!

Jan­ice Sut­ton
Exec­u­tive Edi­tor

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