Sofico’s New Regional Structure Maximizes Customer Support

Glob­al fleet and leas­ing soft­ware solu­tions provider, Sofi­co, has intro­duced a new autonomous, region­al-focused struc­ture to get clos­er to its cus­tomers as well as under­pin­ning its con­tin­ued expan­sion.

The Bel­gian-based busi­ness, whose soft­ware man­ages over one mil­lion fleet vehi­cles world­wide, will now revolve around sev­en region­al units, backed by a series of process-spe­cif­ic sup­port units.

The re-struc­tur­ing project has been in prepa­ra­tion for more than a year, facil­i­tat­ed by a series of work­shops in which every depart­ment took part and doc­u­ment­ed all its process­es in minute detail.

With the process­es defined, the new struc­ture was drawn up. The final tran­si­tion phase was com­plet­ed in the last three months, with all staff being re-assigned to their new units and each unit hav­ing a full-day off-site kick-off to imple­ment the new struc­ture.

The sev­en new autonomous region­al units com­prise: Bel­gium; the Nether­lands; UK-Ger­many-Aus­tria-Switzer­land; South­ern Europe; Asia; Japan -South-Korea; and Aus­tralia-New Zealand.

They are sup­port­ed by a num­ber of process-spe­cif­ic sup­port units, includ­ing sys­tems man­age­ment, solu­tion man­age­ment, finance and accounts, Human Resources, busi­ness devel­op­ment and mar­ket­ing.

Each new region­al unit now con­sists of a self-man­ag­ing team that is respon­si­ble for a num­ber of Sofico’s cus­tomers who use its pri­ma­ry Miles soft­ware sys­tem to man­age their fleets.

The US is a focus mar­ket, where Sofi­co is active­ly inves­ti­gat­ing the pos­si­bil­i­ty of open­ing an office. The cur­rent unit struc­ture doesn’t have a US unit at this time, but will be hap­pen­ing in the not too dis­tant future, though.

Jan Bouck­aert, Head of Busi­ness Devel­op­ment at Sofi­co, said: “Our cus­tomers will now have a spe­cif­ic team ded­i­cat­ed to them, while our staff can build up a more detailed knowl­edge of each customer’s mar­ket specifics and the way they cus­tomize Miles to run their fleet.

“As well as pro­vid­ing enhanced and more tar­get­ed ser­vices for our cus­tomers, this new orga­ni­za­tion struc­ture will also allow us bet­ter sup­port future growth and expan­sion in to new mar­kets.

“On top of this, it will allow us to work more effi­cient­ly, as each region­al unit will see a cus­tomer project through from end-to-end, start­ing with prospect­ing, mov­ing on to imple­men­ta­tion and going through to post go-live sup­port,” he said.
Bouck­aert said there were a num­ber of clear ben­e­fits that would derive from the new region­al struc­ture for staff and cus­tomers alike.

“As well as cre­at­ing clos­er ties and short­er com­mu­ni­ca­tion lines between Sofi­co staff and our cus­tomers, the new struc­ture allows us to pro­vide our peo­ple with ‘active’ jobs, which are more moti­vat­ing, and are in line with our own HR pol­i­cy and ‘Investors in Peo­ple’ recog­ni­tion,” he said.

The new struc­ture is the cul­mi­na­tion of a 12-month project which will also see the com­pa­ny increase its work­force by almost 20% before the end of the year. Sofi­co, which has increased rev­enues by 54% over the last five years, is expect­ing to increase its per­ma­nent staff to 140 by Decem­ber.

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