TireWise Consumer Education Campaign Launched by NHTSA

The U.S. Depart­ment of Transportation’s Nation­al High­way Traf­fic Safe­ty Admin­is­tra­tion (NHTSA) launched its Tire­Wise cam­paign that pro­vides con­sumers and retail­ers with essen­tial infor­ma­tion about choos­ing and car­ing for tires. NHTSA esti­mates that each year there are almost 200 fatal­i­ties as a result of tire-relat­ed crash­es, and approx­i­mate­ly 11,000 tire-relat­ed crash­es total.

“Safe­ty is our top pri­or­i­ty and fol­low­ing these sim­ple guide­lines will help pre­vent need­less deaths and injuries every year,” said U.S. Trans­porta­tion Sec­re­tary Antho­ny Foxx. “This cam­paign will help con­sumers make more informed choic­es every step of the way when it comes to choos­ing and car­ing for their tires – keep­ing them safer and sav­ing them mon­ey at the same time.”

Among the key advice and infor­ma­tion includ­ed in the Tire­Wise cam­paign are:

  • Tire Buy­ing – how to select the right type, size, and rat­ing of tire
  • Tire Pres­sure – how to check your tire pres­sure month­ly. Prop­er tire infla­tion is crit­i­cal to ensur­ing safe­ty.
  • Tread­wear — how to check tires for wear and oth­er visu­al defects month­ly. Don’t exceed rec­om­mend­ed tread­wear lim­its.
  • Tire Aging – how to check the age of your tires, when you should con­sid­er replac­ing them, how tires break down over time, the fac­tors that can make tires prone to aging and fail­ure, and what you can do to extend the ser­vice life of your tires.
  • Effects of High Tem­per­a­tures – how to check tire pres­sure and con­di­tions in hot cli­mates. Warmer weath­er can con­tribute to tire aging and spe­cial atten­tion should be giv­en when dri­ving in these areas.
  • Replac­ing Tires – how to learn when your tires were man­u­fac­tured and fol­low the vehi­cle manufacturer’s rec­om­men­da­tion for replace­ment, regard­less of actu­al miles on the tire. Tires can dete­ri­o­rate over time even when not used fre­quent­ly (for exam­ple pas­sen­ger vans or col­lec­tors vehi­cles) or at all (spare tires).

To reach as many con­sumers as pos­si­ble online and in stores, the Tire­Wise cam­paign will be fea­tured on SaferCar.gov and all of the con­tent will also be made avail­able to retail­ers and tire man­u­fac­tur­ers across the Unit­ed States.




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