NADA Used Car Guide on Strength of CPO Sales

Jonathan Banks
Exec­u­tive Auto­mo­tive Ana­lyst
NADA Used Car Guide

Cer­ti­fied pre-owned (CPO) vehi­cle vehi­cle sales should see real growth in next few years with demand and sup­ply mov­ing solid­ly in right direc­tion. Man­u­fac­tur­ers will like­ly need to enhance mar­ket­ing efforts to clear­ly out­line to con­sumers all that cer­ti­fi­ca­tion entails. Con­sumers are becom­ing more con­fi­dent in CPO recon­di­tion­ing, extend­ed war­ranties, and vehi­cle con­di­tion.

See the lat­est issue of Per­spec­tive on CPO Vehi­cles

CPO Demand Increas­ing Sharply in Past 2 Years at Oppor­tune Time for OEMs:
Late mod­el sup­ply – the pri­ma­ry pool for CPO vehi­cles – final­ly start­ed grow­ing again in 2013.

Con­sumer Unfa­mil­iar­i­ty Explains Why Many Shop­pers Are Unwill­ing to Pay Pre­mi­um for CPO:
While 62% of new car ship­pers are will­ing to pay pre­mi­um, only 34% of used car shop­pers are will­ing.

CPO Sales Account for 13% of All Used Vehi­cle Sales at Fran­chised Deal­ers:
Shows there’s huge poten­tial going for­ward, but needs con­sumer CPO famil­iar­i­ty.

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