CEI’s DriverCare™ Fleet Safety Service Recognizes Distracted Driving Month with an Impactful Video

CEI is reach­ing out to its more than 100,000 Dri­ver­Care™ fleet cus­tomer dri­vers with a high-impact video warn­ing about the dan­gers dis­tract­ed dri­ving. It is fea­tured in this week’s Fleet Man­age­ment Week­ly.

The video is the lat­est addi­tion to the library of dri­ving safe­ty lessons and videos avail­able through its Dri­ver­Care fleet safe­ty and risk man­age­ment ser­vice.  It was released in recog­ni­tion of the nam­ing of April as “Dis­tract­ed Dri­ving Aware­ness Month” by the Nation­al Safe­ty Coun­cil.

The high­light of the 5-minute video, “Dis­tract­ed Dri­ving: An Acci­dent Wait­ing to Hap­pen,” is the trag­ic sto­ry of Casey Feld­man, 21-year col­lege senior who was killed by a dis­tract­ed dri­ver while walk­ing across an inter­sec­tion to her sum­mer job in Ocean City, N.J. in 2009.  The pro­duc­tion incor­po­rates a video from Distraction.gov fea­tur­ing inter­views with Ms. Feldman’s moth­er and friends, sev­er­al of whom admit to hav­ing dri­ven while dis­tract­ed them­selves.  “What will it take to change the way we dri­ve?” Casey’s mourn­ful moth­er asks in the video.

CEI’s new video opens with an appeal to avoid dis­tract­ed dri­ving from Bri­an Kin­niry, CEI’s senior man­ag­er of risk and safe­ty ser­vices.  Among the facts he cites:

•         Some 500,000 Amer­i­cans are injured or killed every year in acci­dents caused by dis­tract­ed dri­ving.

•         In addi­tion to tex­ting and talk­ing on a cell phone while behind the wheel, dis­trac­tions include such seem­ing­ly innocu­ous actions as eat­ing and drink­ing, adjust­ing a vehicle’s sound, heat­ing or cool­ing sys­tem con­trols, groom­ing, read­ing a map and focus­ing on a satel­lite nav­i­ga­tion sys­tem.

The video was pro­duced by CEI Stu­dios, a new unit at the company’s head­quar­ters in Trevose, PA, cre­at­ed to pro­vide cus­tomized video con­tent for its cus­tomers.  “Hav­ing this new video pro­duc­tion capa­bil­i­ty is mak­ing a real dif­fer­ence for our cus­tomers,” Mr. Kin­niry said. “There’s no doubt that dri­ver com­pli­ance increas­es when you pro­vide cus­tomized con­tent that speaks direct­ly to them in their work­place.”




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