Is Your Dealership’s Auto Sales YTD Really Weather-Dependent?

Speed Read:

With GM fac­ing more crit­i­cism & con­gres­sion­al scruti­ny about recalls, opti­mism about 2014 Auto Sales pre­vails.

Some think weak auto sales could affect the growth of the U.S. econ­o­my in 2014.

So what might all this mean to deal­er man­age­ment teams?

  • How much did mis­er­able weath­er in last 3 months affect auto sales?
  • Is the 5% growth in auto sales fore­casts being “snowed” under?
  • Con­sen­sus is that retail sales growth month-to-month will be small
  • Growth expect­ed to be 0.2% for Feb after 0.4% drop in Jan­u­ary
  • Retail auto sales are down only 1.5% for last two months
  • Auto sales could dra­mat­i­cal­ly affect over­all retail sales growth
  • Deal­ers have 10 months to regain the 17M sale num­ber for 2014
  • Spring is com­ing and deal­ers are going to get back on track


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