RMS is a new dig¬≠i¬≠tal suite of remar¬≠ket¬≠ing man¬≠age¬≠ment tools, which deliv¬≠ers users with huge¬≠ly increased effi¬≠cien¬≠cy across the entire remar¬≠ket¬≠ing process. Pro¬≠vid¬≠ed to its cus¬≠tomers as ful¬≠ly sup¬≠port¬≠ed enter¬≠prise soft¬≠ware, RMS is built with key mod¬≠ules which dri¬≠ve the main areas of remar¬≠ket¬≠ing.
These include a data hub, ground¬≠ing and list¬≠ing con¬≠trols, togeth¬≠er with sophis¬≠ti¬≠cat¬≠ed pric¬≠ing tools. It also pro¬≠vides white-labeled inte¬≠grat¬≠ed sales chan¬≠nels with inter¬≠faces to all third-par¬≠ty providers and a suite of ana¬≠lyt¬≠ics and report¬≠ing tools. In Europe, RMS has already secured six OEM con¬≠tracts, includ¬≠ing two OEMS who are deploy¬≠ing the RMS sys¬≠tem, as their core inter¬≠na¬≠tion¬≠al remar¬≠ket¬≠ing plat¬≠form, in over 25 coun¬≠tries world¬≠wide.
In his new role, Nick Pelu¬≠so moves from his cur¬≠rent role as senior vice pres¬≠i¬≠dent of cus¬≠tomer man¬≠age¬≠ment. This new senior appoint¬≠ment is seen as a mea¬≠sure of the impor¬≠tance which Man¬≠heim, is plac¬≠ing on the devel¬≠op¬≠ment of glob¬≠al remar¬≠ket¬≠ing solu¬≠tions for Orig¬≠i¬≠nal Equip¬≠ment Man¬≠u¬≠fac¬≠tur¬≠er (OEM), major com¬≠mer¬≠cial con¬≠signors and large deal¬≠er groups.
‚ÄúIn the 27 years I‚Äôve been in this indus¬≠try, I can hon¬≠est¬≠ly say that this is prob¬≠a¬≠bly the most excit¬≠ing peri¬≠od that I can remem¬≠ber,‚ÄĚ Pelu¬≠so said. ‚ÄúGlob¬≠al RMS will pro¬≠vide every¬≠thing a major inven¬≠to¬≠ry own¬≠er needs to exer¬≠cise full con¬≠trol and vis¬≠i¬≠bil¬≠i¬≠ty over all aspects of remar¬≠ket¬≠ing activ¬≠i¬≠ty in a sin¬≠gle sys¬≠tem. Man¬≠heim is unique¬≠ly placed in terms of world¬≠wide loca¬≠tions and the scale of the whole¬≠sale-to-retail solu¬≠tions which we are now able to deliv¬≠er through Glob¬≠al RMS. We will be tak¬≠ing advan¬≠tage of all of our assets, across Man¬≠heim and our sis¬≠ter com¬≠pa¬≠ny Auto¬≠Trad¬≠er Group, in bring¬≠ing this prod¬≠uct to even more coun¬≠tries includ¬≠ing the US.‚ÄĚ