“Driver behavior and decentralized fleet administration are two areas where new marketing technologies take advantage of an increasingly connected workforce. CRM, social media and mobile applications allow increased message frequency, individualized content, and ultimately, greater understanding, support and even activism among these key audiences. Of course, the strategic development of content — case studies, performance recognition, infographics, video — is the foundation of an effective program.”
Pierce notes that these same technologies can be applied to corporate branding and marketing efforts, too. And because of Pierce’s familiarity with the automotive and fleet industries, It’s the Arts is developing and implementing marketing programs for fleet and automotive-related businesses and organizations.