Auto Salespeople Becoming Chatting Product Advisors

Financial Times

Speed Read:

The role of the tra­di­tion­al sales­per­son in a deal­er­ship keeps chang­ing dra­mat­i­cal­ly.

Deal­er sales teams & their sales man­age­ment, from show­room assis­tants to experts, are chat­ting online with cus­tomers.

Drill-Down Details:

  • What has been hap­pen­ing in U.S. is now mov­ing to the U.K.
  • Sales teams are shift­ing gears to online ser­vices to sell more
  • Era of the tra­di­tion­al smooth-talk­ing sales­per­son is over
  • Bat­tle for new cus­tomers has moved from show­room to Inter­net
  • Car pur­chase research being done at home & mak­ing cus­tomer smarter
  • U.K. car sales increas­ing over 10%, dri­ven by Inter­net sales activ­i­ty
  • Deal­er­ships to become like Apple stores


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