Sixteenth Consecutive Month Above 15 Million SAAR for New-Car Sales

Kelley Blue Book

Speed Read:

New-vehi­cle sales are expect­ed to hit a total of 1.19 mil­lion units, and an esti­mat­ed 15.3 mil­lion sea­son­al­ly adjust­ed annu­al rate (SAAR), accord­ing to Kel­ley Blue Book

While a 15.3 mil­lion SAAR is flat com­pared to Feb­ru­ary 2013, it marks the six­teenth month in a row above 15 mil­lion.

Drill-Down Details:

“For the sec­ond con­sec­u­tive month, win­ter storms and unusu­al­ly cold weath­er in many parts of the coun­try are expect­ed to neg­a­tive­ly impact sales,” said Alec Gutier­rez, senior ana­lyst for Kel­ley Blue Book.  “How­ev­er, it is like­ly these pur­chas­es have only been delayed and many lost sales will be record­ed in March or April.”  

Key High­lights for Esti­mat­ed Feb­ru­ary 2014 Sales Fore­cast:

  • In Feb­ru­ary, new light-vehi­cle sales, includ­ing fleet, are expect­ed to hit 1,190,000 units, down 0.2 per­cent from Feb­ru­ary 2013 and up 17.8 per­cent from Jan­u­ary 2014.
  • The sea­son­al­ly adjust­ed annu­al rate for Feb­ru­ary 2014 is esti­mat­ed to be 15.3 mil­lion, up from 15.2 mil­lion in Jan­u­ary 2014 and even com­pared to Feb­ru­ary 2013.
  • Retail sales are expect­ed to account for 80 per­cent of vol­ume in Feb­ru­ary 2014.
  • Chrysler is expect­ed to post pos­i­tive num­bers due to strong sales among its Jeep and Ram prod­ucts, which were up 38 and 24 per­cent, respec­tive­ly, in Jan­u­ary 2014.
  • Nis­san also is expect­ed to come out on top with the largest per­cent­age gain of all major man­u­fac­tur­ers.
  • Com­pact crossovers con­tin­ue to out­pace the rest of the indus­try.




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