6. Want a 25% Lead-to-Sale Conversion Rate?

DealerTrack Press Release

Speed Read:

Impres­sive­ly, Dealertrack’s Dig­i­tal Retail­ing Solu­tion exceed­ed 17 Mil­lion Web­site Pay­ment Views in Decem­ber, and achieved a high­er Lead to Sales per­for­mance.

From this sig­nif­i­cant num­ber, Deal­er­track deal­ers achieved high­er lev­el of lead-to closed sales con­ver­sion rate of 25%.

Drill-Down Detail:

  • Dig­i­tal Retail­ing Solu­tion gen­er­at­ed 17M month­ly pay­ment views
  • Hap­pened on deal­er web­sites last Decem­ber for the first time
  • Deal­ers yield­ed an aver­age lead-to-sales con­ver­sion rate of 25 per­cent
  • Sig­nif­i­cant­ly high­er indus­try aver­age for typ­i­cal web­site lead-to-sales close rates
  • Deal­er­track and 500 dig­i­tal retail­ing deal­ers par­tic­i­pat­ed
  • Improved research and car buy­ing expe­ri­ence for con­sumers real­ized
  • Con­sumers look­ing to more com­plete vehi­cle buy­ing process online
  • Deal­er-con­trolled web­site tools lever­aged dig­i­tal retail­ing work­flows


This sig­nif­i­cant auto­mo­tive indus­try news devel­op­ment has been select­ed & edit­ed for you and deal­er team. Find out what is going on in less than six­ty sec­onds. Route, tweet, or file. 


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