Impressively, Dealertrack’s Digital Retailing Solution exceeded 17 Million Website Payment Views in December, and achieved a higher Lead to Sales performance.
From this significant number, Dealertrack dealers achieved higher level of lead-to closed sales conversion rate of 25%.
- Digital Retailing Solution generated 17M monthly payment views
- Happened on dealer websites last December for the first time
- Dealers yielded an average lead-to-sales conversion rate of 25 percent
- Significantly higher industry average for typical website lead-to-sales close rates
- Dealertrack and 500 digital retailing dealers participated
- Improved research and car buying experience for consumers realized
- Consumers looking to more complete vehicle buying process online
- Dealer-controlled website tools leveraged digital retailing workflows
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