5. Uber Car Service’s Pricing Algorithm Means Fewer Car Owners


  • Uber is a car ser­vice that seeks to bring cars and cus­tomers eye­balls togeth­er
  • Idea is to push but­ton or click and a pri­vate lux­u­ry car ser­vice shows up in min­utes
  • Could be poten­tial threat to car own­er­ship & deal­er sales & ser­vices
  • Now in 60 cities and six con­ti­nents; Big in NYC and Sil­i­con Val­ley
  • Using tech­nol­o­gy to con­nect con­sumers with car ser­vices
  • Has tak­en on the estab­lished bureau­cra­cies in cities
  • Google is now big backer and investor in Uber
  • Sees deliv­ery ser­vice pow­ered by Google’s self-dri­ving cars
  • Uber’s pric­ing algo­rithm based on car avail­abil­i­ty, user locale, & time


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