1. OEMs & Dealers Using Pull-Ahead Programs to Renew Leases Early


  • Lease pull-ahead pro­grams are now being used by man­u­fac­tur­ers & deal­ers
  • Pro­grams seek to get lease dri­vers to turn leas­es ear­ly & “re-lease” anoth­er vehi­cle
  • Being offered to lessees with less than 5 months remain­ing
  • OEMs offered sim­i­lar ear­ly turn-in pro­grams in 2013
  • Pro­grams turn inven­to­ry, increase brand reten­tion & boost sales
  • Swaplease projects 20% increase in pull ahead 2014 options to cycle ear­ly
  • Lessees  con­tin­ue to change vehi­cles & makes in mid-term through Swa­palease

Note from the Edi­to­r­i­al and Pub­lish­ing Teams at Deal­er Digest Dai­ly:  This “diges­tion” or quick sum­ma­ry of one of six care­ful­ly select­ed and relat­ed auto­mo­tive indus­try news devel­op­ments is intend­ed to enable you and your deal­er team to gain a grasp of what is going on in 60 sec­onds or less.  Please route and tell your deal­er man­age­ment about this news-ready ser­vice and sub­scribe to Deal­er Digest Dai­ly (if you haven’t already).


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