Editor’s Note and Positioning for Dealer Management:
To further sort out what all of this safety focus might mean to automotive dealers, here is some more detail about what NHTSA and the OEM are doing. What does all this mean as far what and how dealers sell vehicle in the next year?
The LA Times article mentioned earlier covered NHTSA’s action and industry response to proposed government action and requirements calling the forthcoming safety campaign “A Push for Safer Auto” and “Driver Error as Focus of Safety Effort.”
What you Need to Know is – NHTSA is serious; The OEMs are getting on board with more safety devices in the car; The Beverage associations lobbyists are saying that crazy drunks will keep being the problem even with devices that will shut down the car or not even let a inebriated driver start the car.
As for the OEMs taking action, you need to know that –17 automakers are working with NHTSA to form DADDS [Driver Alcohol Detection System] bring sensors in the vehicle cabin to measure alcohol blood levels
The Booze industry associations are opposed to mandating that this technology be put into the car.
To really get a grasp of what this all means for your dealership, go and find the LATimes article at http://www.latimes.com/includes/sectionfronts/A1.pdf
Look for this Headline: “Driver Error is Focus of Safety Effort”
Last week the Detroit papers picked up an even more drill-down article by Paul Eisenstein who continues to be an amazing editor and writer of content that the industry leaders and public need to KNOW and act on.
Here is the “head” and link for Paul erudite explanation of the whole vehicle safety issue for OEM and the Feds at NHTSA.
An era of “zero-collisions.” by Paul A. Eisenstein on Nov.18, 2013
Meantime, Automotive Digest distilled and edited this article in a recent issue of Dealer Digest Daily: Fed Wants Automakers To Fast Track Safety Tech.