Selling GPS Fleet Tracking to Upper Management

As NAFA has been shar­ing with its mem­ber­ship, mak­ing effec­tive pre­sen­ta­tions to upper man­age­ment is vital part of the fleet manager’s skill set today. GPS fleet track­ing is a solu­tion for fleet pri­or­i­ties such as mon­i­tor­ing fleet dri­ver behav­ior and low­er­ing fuel and labor costs. GPS Insight has out­lined a way to pitch GPS fleet track­ing to upper man­age­ment to achieve these results.

Iden­ti­fy the Prob­lems: Upper man­age­ment may not be aware of fleet man­age­ment issues that GPS fleet track­ing address­es, or they may be very aware and hold high expec­ta­tions. These fleet man­age­ment issues could be rout­ing, fuel con­sump­tion, safe­ty, cus­tomer ser­vice, sched­uled main­te­nance, or any oth­er spe­cif­ic goals that the fleet uses GPS fleet track­ing to achieve.

Share the Data: Upper man­age­ment needs to be con­vinced that the return on invest­ment in GPS fleet track­ing is real­is­tic. Some GPS fleet track­ing com­pa­nies will work with fleet man­agers through­out a free tri­al peri­od to show where improve­ments can be made, sum­ma­rize the data, and explain how the tech­nol­o­gy can make improve­ments need­ed by the com­pa­ny.

Pro­pose the Solu­tion: Upper man­age­ment is usu­al­ly look­ing to fleet man­agers to make rec­om­men­da­tions that they can sup­port. Once the prob­lems are iden­ti­fied and the data shared on the GPS fleet track­ing tri­al expe­ri­ence, fleet man­agers can make clear rec­om­men­da­tions. Explain­ing how the com­pa­ny can save a sig­nif­i­cant amount of mon­ey and dri­ve pro­duc­tiv­i­ty to increase rev­enue will add to a fleet manager’s val­ue to their com­pa­ny.



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